Cookie dough fundraising is one of the most popular and profitable fundraisers, but many groups hesitate to try it because of misconceptions and myths. Some believe it’s too complicated, while others assume it’s not profitable enough. In this post, we’ll debunk the most common myths and show why cookie dough fundraising remains a top choice for schools, teams, and organizations.
2. Myth #1: “Cookie Dough Fundraising Is Too Much Work”
✅ Truth: It’s actually one of the easiest fundraisers to run!
- Most companies provide pre-designed order forms, marketing materials, and online sales options to simplify the process.
- No upfront costs—many cookie dough suppliers work on a pre-order model, so there’s no need to purchase inventory ahead of time.
- Online fundraising tools make it easy to track sales and collect payments digitally.
Tip: Choose a supplier that offers an online ordering platform so customers can order directly without requiring manual order collection.
3. Myth #2: “People Won’t Buy Cookie Dough”
✅ Truth: Cookie dough fundraisers have one of the highest participation rates because almost everyone loves cookies!
- People prefer fundraisers that give them something valuable in return, and cookie dough is a delicious and useful product.
- Many suppliers offer gluten-free, nut-free, and even vegan options, making it easier to sell to different dietary needs.
- Cookie dough lasts for months in the freezer, so buyers don’t have to use it all at once.
Tip: Promote your fundraiser by emphasizing the quality, variety, and convenience of the cookie dough.
4. Myth #3: “It’s Hard to Make a Profit”
✅ Truth: Cookie dough fundraising has some of the highest profit margins in the industry.
- Most groups earn 30%-50% profit per sale, depending on the supplier.
- Many companies don’t require upfront payment, so there’s little to no financial risk.
- The average price per tub is around $20, making it an easy impulse buy that generates significant profits.
Example: A team selling 500 tubs at $20 each with a 40% profit margin earns $4,000 in profit!
5. Myth #4: “Only Schools Can Do Cookie Dough Fundraisers”
✅ Truth: Any organization can run a cookie dough fundraiser!
- Who Can Benefit?
- Schools (PTAs, PTOs, classrooms)
- Sports teams (football, cheerleading, basketball, etc.)
- Churches and youth groups
- Community organizations and nonprofits
- Dance teams, scout troops, and music programs
Tip: If you’re part of a small group, look for a supplier with low or no minimum order requirements.
6. Myth #5: “It’s Too Hard to Store and Distribute”
✅ Truth: Many cookie dough fundraisers now offer direct shipping or shelf-stable options!
- Some suppliers allow customers to order online and have their dough shipped directly to their homes—no need for bulk storage!
- If your fundraiser does require local delivery, frozen cookie dough lasts for months and can be distributed over a few days without issues.
Tip: If distribution is a concern, choose a company that offers direct shipping to customers.
7. Myth #6: “Customers Will Complain About Health Concerns”
✅ Truth: Cookie dough fundraisers now cater to different dietary preferences!
- Many suppliers offer gluten-free, nut-free, and even vegan-friendly options to meet health-conscious buyers’ needs.
- Some brands even provide no-preservative and organic options to appeal to health-focused families.
Tip: Highlight these dietary-friendly choices in your marketing to attract more buyers!
8. Final Thoughts: Don’t Let Myths Hold You Back!
Cookie dough fundraising is profitable, easy to run, and highly appealing to buyers. By choosing the right supplier and using modern online selling tools, your fundraiser can be more successful than ever.
Ready to start your fundraiser? Check out our Ultimate Guide to Cookie Dough Fundraising for a step-by-step walkthrough!