1. Introduction
Your cookie dough fundraiser doesn’t end when the last tub is sold—following up with a thoughtful thank-you campaign is essential for building long-term relationships with buyers, sellers, and volunteers.
A great thank-you campaign does more than express gratitude—it also:
✅ Encourages repeat buyers for future fundraisers.
✅ Strengthens relationships with donors & supporters.
✅ Builds excitement for your next fundraiser.
In this guide, we’ll cover what to include in a post-fundraiser thank-you campaign, the best ways to say thanks, and how to set up repeat customer opportunities.
2. Why a Thank-You Campaign Is Essential for Fundraising Success
Many groups overlook this step, but a strong thank-you campaign can:
✔ Increase future sales – Buyers are more likely to support you again.
✔ Boost volunteer morale – Keeps helpers engaged for the next fundraiser.
✔ Show appreciation – Helps buyers feel like part of your success.
✔ Encourage word-of-mouth marketing – Satisfied supporters spread the word.
Pro Tip: Supporters who feel appreciated are 2x more likely to buy again!
3. Who to Thank After Your Fundraiser
There are three main groups you should thank:
1️⃣ Buyers & Supporters
✅ They made purchases that funded your cause.
✅ They trusted your organization and invested in your success.
2️⃣ Sellers & Participants
✅ They put in the effort to promote and sell.
✅ They contributed to fundraising success—keep them motivated!
3️⃣ Volunteers & Sponsors
✅ Volunteers helped with orders, distribution, and marketing.
✅ Sponsors donated money or resources—they deserve recognition!
Pro Tip: Tailor your thank-you messages to each group for a more personal touch.
4. Best Ways to Thank Supporters After a Fundraiser
✅ 1. Send a Thank-You Email (or Letter)
An email is quick, personal, and easy to send to everyone who supported you.
Example Thank-You Email:
Subject: Thank You for Supporting [Your Group]’s Cookie Dough Fundraiser!
Dear [First Name],
We did it! Thanks to your support, our [group name] Cookie Dough Fundraiser was a huge success! Together, we sold [# of tubs] and raised $[amount] to support [cause, e.g., new uniforms, band equipment, etc.].
We truly appreciate your generosity and support. Your purchase made a difference, and we hope you enjoy your delicious cookies!
We can’t wait to do this again next year—stay tuned for future fundraisers!
With gratitude,
[Your Name]
[Your Organization]
Pro Tip: Use a customized subject line with the buyer’s name for higher email open rates.
✅ 2. Post a Social Media Thank-You Announcement
Public recognition on social media encourages engagement and shares.
Example Social Media Post:
THANK YOU!
Because of your incredible support, our cookie dough fundraiser was a huge success! We sold [# of tubs] and raised $[amount] to support [cause]!
We couldn’t have done it without our amazing buyers, sellers, and volunteers. THANK YOU for making this fundraiser such a success!
[Attach a fun photo of your group or a graphic with the final sales total!]
Pro Tip: Tag top sellers, sponsors, and volunteers for even more reach!
✅ 3. Send Personalized Text Messages
A quick text message reminder makes your appreciation feel personal.
Example Thank-You Text:
“Hi [First Name]! Just wanted to say THANK YOU for supporting our cookie dough fundraiser! Because of your order, we raised $[amount] for [cause]. We truly appreciate you!”
Pro Tip: Text messages have a 98% open rate—perfect for personal engagement!
✅ 4. Recognize Top Sellers & Volunteers
Show special appreciation for your top sellers & volunteers to keep them motivated.
Ways to Recognize Them:
✔ Give a “Top Seller” certificate or prize.
✔ Post a “Hall of Fame” photo on social media.
✔ Host a pizza party or small celebration for volunteers.
Pro Tip: Recognition keeps people excited to participate next year!
✅ 5. Offer a Discount or VIP Access to Next Year’s Fundraiser
Encourage repeat buyers by giving them an exclusive deal for your next fundraiser.
Example VIP Offer:
“Want early access to our next fundraiser? Sign up now & get an exclusive discount on your next order!”
Pro Tip: This keeps your fundraiser top-of-mind for next time!
5. How to Turn Thank-Yous Into Future Fundraiser Success
Use This Thank-You Campaign to Prepare for Next Year!
✔ Collect Feedback – Ask supporters what they liked & what could improve.
✔ Build an Email List – Keep in touch with buyers for future sales.
✔ Encourage Referrals – Ask supporters to share with family & friends.
✔ Save Contact Info – Keep a list of repeat buyers for next year’s fundraiser.
Pro Tip: People who had a positive experience are more likely to buy again!
6. Final Thoughts: Keep Your Fundraiser’s Success Going!
A well-planned thank-you campaign is the secret to turning one-time buyers into loyal supporters.
Key Takeaways:
✔ Thank buyers, sellers, and volunteers in a personal way.
✔ Use email, social media, and text messages for maximum reach.
✔ Recognize top sellers & volunteers to keep them engaged.
✔ Encourage repeat buyers with a VIP offer for next year.
✔ Collect feedback & save contact info for future fundraisers.
Next Step: Launch your thank-you campaign today and build strong supporter relationships!
Want more expert tips? Read our [Ultimate Guide to Cookie Dough Fundraising] for step-by-step planning strategies!