In today’s digital world, social media and online fundraising tools are powerful—but physical marketing materials like flyers, posters, and handouts are still essential for a successful cookie dough fundraiser.
A well-designed flyer can grab attention, a strategically placed poster can reach new buyers, and handouts make it easy for supporters to place an order.
In this guide, you’ll learn how to design, print, and distribute marketing materials to maximize your cookie dough fundraiser’s reach and sales.
2. Why Flyers, Posters & Handouts Are Important
✅ Reach buyers who aren’t online – Not everyone sees social media posts.
✅ Provide a tangible reminder – Buyers can keep handouts or pin flyers on their fridge.
✅ Make selling easier – Sellers can hand out materials instead of making a pitch.
✅ Boost awareness – Posters in high-traffic areas increase visibility.
✅ Encourage impulse purchases – Seeing cookie dough repeatedly increases desire!
Pro Tip: Combine physical and digital marketing for the best results!
3. What to Include on a Fundraising Flyer
A great flyer should be eye-catching, informative, and easy to read.
✅ Key Elements of a Successful Cookie Dough Fundraising Flyer:
✔ Catchy Headline – “Get Your Cookie Dough & Support [Your Organization]!”
✔ High-Quality Images – Show delicious cookie dough or fresh-baked cookies.
✔ Order Deadline – “Last day to order: [insert date]”
✔ Payment Options – Cash, credit, Venmo, PayPal, etc.
✔ How to Order – Include an order link, QR code, or contact info.
✔ Fundraising Goal – Show why you’re raising money.
✔ Contact Info – Include an email or phone number for questions.
Design Tips for High-Converting Flyers:
✔ Use large fonts – Make it easy to read from a distance.
✔ Choose bright colors – Bold designs attract more attention.
✔ Keep it simple – Too much text = overwhelming.
Pro Tip: Add a QR code that links directly to your online order page!
4. Where to Distribute Flyers & Posters for Maximum Sales
Getting flyers and posters in the right places can dramatically increase sales.
✅ Best Places to Distribute Flyers:
✔ At school events – Parent meetings, concerts, and sports games.
✔ Inside student backpacks – Send flyers home with kids.
✔ Local businesses – Coffee shops, banks, hair salons, and doctor’s offices.
✔ Workplaces – Employees love ordering cookie dough for breakroom treats.
✔ Community centers & gyms – Places with high foot traffic.
✔ Churches & religious gatherings – Great for faith-based fundraisers.
Pro Tip: Always ask permission before posting flyers in public locations!
5. How to Use Posters to Attract More Buyers
Posters work best in high-traffic areas where people see them multiple times.
✅ Best Places to Hang Fundraising Posters:
✔ School hallways & bulletin boards
✔ Near concession stands at sports events
✔ Inside local restaurants & coffee shops
✔ At grocery store community boards
✔ In church lobbies or youth group rooms
✔ Near office break rooms
Pro Tip: Place posters near checkout areas where people are already making a purchase decision!
6. Handouts: The Best Sales Tool for Sellers
Handouts are perfect for door-to-door sales, networking, and reminding buyers about your fundraiser.
✅ Best Uses for Handouts:
✔ Give one to every potential buyer – A physical reminder helps close the sale.
✔ Use them at networking events – Teachers, coaches, and parents can pass them out.
✔ Tuck them into shopping bags at local stores – If a business supports your fundraiser.
✔ Leave a stack at front desks – Gyms, churches, and local offices.
Pro Tip: Include a small “thank you” message on your handout to make buyers feel appreciated!
7. How to Create & Print Professional Flyers, Posters & Handouts
✅ Best Tools to Design Your Materials:
✔ Canva (Free & Easy to Use) – Pre-made templates for flyers & posters.
✔ Adobe Express – Great for professional-looking designs.
✔ Microsoft Word & Google Docs – Simple but effective for quick flyers.
✅ Best Places to Print Flyers & Posters:
✔ School or Office Printers – Free or low-cost printing.
✔ Local Print Shops – Higher-quality prints for big fundraising events.
✔ Online Print Services (VistaPrint, Staples, FedEx Office) – Great for large orders.
Pro Tip: If printing in color is too expensive, use bright-colored paper with black ink for a cost-effective, eye-catching look!
8. Bonus: Digital Versions of Flyers & Handouts
Don’t forget to create digital versions of your materials to share online!
✅ How to Use Digital Flyers & Posters:
✔ Attach them to emails when reaching out to supporters.
✔ Post them on Facebook, Instagram & Twitter for easy sharing.
✔ Add them to your fundraising website or event page.
✔ Send them in text messages to potential buyers.
Pro Tip: A PDF version makes it easy for supporters to forward and print!
9. Final Thoughts: Boost Sales with Flyers, Posters & Handouts!
Using physical marketing materials alongside digital promotions creates a powerful fundraising strategy that reaches more buyers and increases cookie dough sales.
Key Takeaways:
✔ Flyers should be eye-catching & easy to read.
✔ Posters should be placed in high-traffic areas.
✔ Handouts help sellers close more sales.
✔ Distribute materials strategically in schools, workplaces & businesses.
✔ Use both printed & digital versions to maximize reach.
Next Step: Design your flyer today and start spreading the word!
Want more expert tips? Read our [Ultimate Guide to Cookie Dough Fundraising] for step-by-step planning strategies!