Cookie dough fundraising is a proven, high-profit fundraiser, but many groups make common mistakes that reduce sales and create unnecessary stress.
In this post, we’ll cover the biggest mistakes to avoid so you can maximize participation, increase sales, and run a smooth, successful fundraiser!
2. Mistake #1: Not Setting a Clear Fundraising Goal
✅ Why It’s a Problem:
- If sellers don’t know how much they need to sell, they won’t be motivated.
- Buyers may not feel urgency or purpose behind the fundraiser.
How to Avoid It:
✔ Set a specific goal (e.g., “We need to sell 1,000 tubs to fund our new uniforms!”).
✔ Break it down: “Each seller should aim for 10 tubs.”
✔ Share progress updates to keep sellers engaged.
3. Mistake #2: Choosing the Wrong Cookie Dough Supplier
✅ Why It’s a Problem:
- Not all suppliers offer high-profit margins, quality products, or direct shipping.
- Hidden fees, strict order minimums, or poor customer service can create headaches.
How to Avoid It:
✔ Compare profit margins (30-50%), order minimums, and shipping options.
✔ Read reviews and check supplier reliability.
✔ Pick a supplier with online sales options for more flexibility.
Need help choosing a supplier? Read our guide: [How to Choose the Best Cookie Dough Fundraising Company]
4. Mistake #3: Not Promoting the Fundraiser Enough
✅ Why It’s a Problem:
- If people don’t know about your fundraiser, they won’t buy.
- Relying only on sellers’ families limits sales potential.
How to Avoid It:
✔ Use social media posts, email campaigns, and text message reminders.
✔ Encourage sellers to share personalized order links on Facebook & Instagram.
✔ Post updates and urgency reminders during the final week.
Get ready-to-use social media posts here: [The Best Social Media Posts for Cookie Dough Fundraisers]
5. Mistake #4: Making the Buying Process Complicated
✅ Why It’s a Problem:
- If ordering is confusing, people will give up.
- Buyers prefer easy, digital payment options.
How to Avoid It:
✔ Offer multiple ways to buy (paper forms + online store).
✔ Make sure the checkout process is mobile-friendly.
✔ Use Venmo, PayPal, credit card options instead of just cash.
Want a smooth online fundraiser? Read: [How to Run a Successful Online Cookie Dough Fundraiser]
6. Mistake #5: Not Using Incentives to Motivate Sellers
✅ Why It’s a Problem:
- Without fun prizes, sellers may lose interest quickly.
- The most successful fundraisers use rewards to boost participation.
How to Avoid It:
✔ Offer a grand prize for top sellers (gift cards, event passes).
✔ Run a weekly challenge (sell 5 tubs = raffle entry).
✔ Use a team goal (if the group sells X tubs, they win a pizza party).
Need ideas? Read: [Top 10 Cookie Dough Fundraising Incentives to Motivate Sellers]
7. Mistake #6: Ignoring Order & Delivery Logistics
✅ Why It’s a Problem:
- Mishandled delivery day = chaos and frustrated supporters.
- Cookie dough needs proper storage if it’s frozen.
How to Avoid It:
✔ Schedule a clear pickup date & location.
✔ Have volunteers ready to organize orders.
✔ Communicate pickup instructions with buyers in advance.
8. Mistake #7: Not Following Up with Potential Buyers
✅ Why It’s a Problem:
- Many people forget to order—a simple reminder can double your sales.
- Final push messages create urgency and encourage last-minute purchases.
How to Avoid It:
✔ Send reminder texts & emails in the final 48 hours.
✔ Post social media countdowns (3 days left, 2 days left, last chance!).
✔ Have sellers personally follow up with potential buyers.
9. Mistake #8: Forgetting to Thank Supporters
✅ Why It’s a Problem:
- Buyers are less likely to support your next fundraiser if they don’t feel appreciated.
- A thank-you message builds goodwill and encourages repeat participation.
How to Avoid It:
✔ Send a thank-you email to all buyers.
✔ Post a final social media shoutout celebrating the fundraiser’s success.
✔ Keep a contact list for next year’s fundraiser.
Example Thank-You Post:
“THANK YOU! We sold 1,200 tubs and raised $6,000! We couldn’t have done it without you! “
10. Final Thoughts: Set Your Fundraiser Up for Success!
Avoiding these common mistakes will ensure your cookie dough fundraiser is profitable, stress-free, and fun! By choosing the right supplier, promoting effectively, and keeping sellers engaged, you can maximize sales and reach your fundraising goals.
Want more fundraising tips? Check out our [Ultimate Guide to Cookie Dough Fundraising] for expert strategies!