Cookie dough fundraising is one of the easiest and most profitable ways to raise money for schools, sports teams, and organizations. However, simply launching a fundraiser isn’t enough—you need the right sales strategies to maximize participation and revenue.
In this post, we’ll cover proven tactics to help you sell more cookie dough, boost supporter engagement, and hit your fundraising goals faster.
2. Set a Clear Fundraising Goal
✅ Why It Matters:
- People are more likely to support a fundraiser when they know exactly what the money is for.
- A clear goal helps motivate sellers and keep the team focused.
How to Do It:
- Set a specific financial target (e.g., “We need to sell 500 tubs to buy new uniforms!”).
- Break it down: How many tubs per person?
- Use a progress tracker (a fundraising thermometer or leaderboard) to create excitement.
3. Use Social Media to Boost Sales
✅ Why It Matters:
- People spend hours online every day, making social media an easy way to reach more buyers.
- Supporters can share your fundraiser, expanding its reach.
How to Do It:
- Post engaging content:
- “Who’s craving fresh-baked cookies? Support our fundraiser & get your dough today!”
- “Only 3 days left to order! Don’t miss out on the best cookie dough fundraiser around!”
- Use high-quality images & videos of the cookie dough.
- Encourage team members to share posts on their personal pages.
- Run a “social media sales contest” (whoever gets the most online orders wins a prize).
4. Leverage Email & Text Message Campaigns
✅ Why It Matters:
- Emails and texts have higher engagement rates than social media.
- Direct messages feel more personal and urgent.
How to Do It:
- Send personalized emails like:
- “Hey [Name], we’re raising money for [cause]! Would you like to support us by ordering cookie dough?”
- Use text reminders:
- “Only 24 hours left! Grab your cookie dough now before it’s too late!”
- Follow up with past supporters—repeat buyers are more likely to purchase again.
5. Offer Creative Incentives to Boost Sales
✅ Why It Matters:
- Motivated sellers = more sales.
- People love friendly competition and fun rewards.
How to Do It:
- Top Seller Prize: The person who sells the most wins a gift card, movie night, or special recognition.
- Team Goal Prize: If the whole group meets their target, they get a pizza party, dress-down day, or fun event.
- Mystery Prize: A random seller gets a secret reward if they hit a certain milestone.
6. Sell in High-Traffic Locations
✅ Why It Matters:
- People impulse-buy when they see a fundraiser in person.
Best Places to Sell:
- School events (sports games, concerts, parent meetings).
- Local businesses (partner with grocery stores, coffee shops, or farmers’ markets).
- Community gatherings (church events, craft fairs, town festivals).
- Set up a “Try Before You Buy” tasting booth with cookie samples!
7. Make Buying Easy with Digital Options
✅ Why It Matters:
- People want fast, simple ways to purchase.
- Some may not carry cash but would buy online.
How to Do It:
- Set up an online fundraising store for direct orders.
- Offer multiple payment options (Venmo, PayPal, credit card).
- Use a QR code on flyers and posters that link to your online order page.
8. Follow Up with Potential Buyers
✅ Why It Matters:
- Some people need a reminder before they make a purchase.
- Follow-ups can increase sales by 30% or more.
How to Do It:
- Send a “Last Chance to Order” message 24-48 hours before the fundraiser ends.
- Call or message people who showed interest but haven’t ordered yet.
- Offer bundle deals (e.g., Buy 3 tubs, get a bonus entry into a raffle!).
9. Turn Supporters into Repeat Customers
✅ Why It Matters:
- People who bought last year are likely to buy again.
- Building relationships = long-term fundraising success.
How to Do It:
- Keep a contact list of previous buyers.
- Send a thank-you email after the fundraiser with a teaser for next year’s sale.
- Ask happy buyers to leave testimonials or share photos of their cookies!
10. Final Thoughts: Sell More & Raise More!
Selling cookie dough doesn’t have to be complicated! By using social media, email campaigns, in-person sales, and creative incentives, you can maximize profits and make your fundraiser a huge success.
Ready to launch your best fundraiser yet? Check out our Ultimate Guide to Cookie Dough Fundraising for a step-by-step plan!